, , New Delhi
: Gaurav Pandey
Updated Thu, 07 Apr 2022 1104 PM IST
Tata Group has introduced its ‘Super App’ named ‘Tata New’ to bring all its brands on a single platform.
He said that Tata New is a platform that brings all our brands together on one powerful app. This is a completely new way to discover the wonderful world of Tata. Ichandrasekaran said that many of our trusted and loved brands Air Asia, Bigbasket, Croma, IHCL, Cumin, Starbucks, Tata 1mg, Tata Cliq, Tata Play, Westside are already on the Tata New platform. Vistara, Air India, Titan, Tanishq and Tata Motors will also join the app soon.
To a query whether users will have to uninstall apps like BigBasket, 1MG and Air India and install SuperApp or the old apps will be automatically merged into the new app, a Tata Digital spokesperson said that as of now all apps work as they should. Have been, will continue to do so. Its ecosystem will change over time. Let us tell you that with the aim of playing a bigger role in the field of e-commerce, Tata Group was testing this super app since last year.
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