ODI World Cup 2023 viewership nears 60 billion minutes; 22% increase over previous version


Mumbai, October 19, 2023: Star Sports, the authentic broadcaster of ICC Men’s Cricket World Cup 2023The ICC CWC 2023 has observed a vital increase in viewership for the primary 11 fits – together with the 2 fits performed by means of the Men in Blue – as opposed to Australia and Afghanistan.

The match has witnessed a watch-time (viewer depend) of over 59 billion mins, an increase of twenty-two% in comparison to the 2019 version. Additionally, a vital increase in intake used to be observed amongst top class audience, with NCCS A seeing a 40% increase in audience and NCCS B seeing a 24% increase. The reside broadcast of the primary 11 fits of the match used to be watched by means of 268 million audience, together with 96 million younger running pros (elderly 22–40), an increase of five% in comparison to the 2019 version. The height reside viewership for the match used to be 56 million audience, which used to be recorded all the way through the India vs Australia fit in Chennai on 8 October.

Star Sports is generating 11 feeds for the ICC Men’s CWC 2023, together with feeds in 9 other languages ​​(English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam) and two further verticals for Disney. Feed (Max View) integrated. +Hotstar.

The total broadcast of the match has been enriched by means of providing a variety of non-live programming presentations. ‘Follow the Blues,’ ‘Game Plan,’ ‘Match Point’ and ‘Cheeky Singles’ equipped in-depth research and charming preparation for the match, giving enthusiasts a deep dive into the arena of cricket.

The broadcaster additionally introduced a fan-centric marketing campaign, fueling the desires of hundreds of thousands of other people with the aspiration of India profitable the coveted World Cup trophy once more. The star-studded checklist of best celebrities like Salman Khan, Akshay Kumar, Ravi Teja, Shiva Rajkumar, Tiger Shroff, Kriti Sanon, Kangana (*60*) and plenty of extra shared their love and admiration for the sport of cricket and their favourite Indian cricketers. Live, India’s maximum watched cricket display.

As the joy builds, India are set to tackle New Zealand on October 22, adopted by means of India vs England on October 29.

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