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“Don’t want to lose”

Salman Khan on promoting Kiccha Sudeep's Vikrant Rona: 'Don't want to take any losses'

Salman Khan’s grand entrance at the Vicrant Rona event

Salman Khan, nothing but box office savvy, honestly responded to a comment about his involvement in the upcoming Kannada film Vicrant Rona. The 56-year-old superstar attended a press conference on the film in Mumbai. He danced there Vicrant Rona Stars Kiccha Sudeep and Jacqueline Fernandez and answered questions about films in general and southern films in particular. Salman presents the Hindi version of Vicrant Rona; The background of the press event in Mumbai showed the logo of his company, SKF or Salman Khan Films, along with those of the other distributors. At the event, Salman explained why he is personally promoting the film – “I don’t want to make any losses,” he said, reports PTI.

At the press event Vicrant Rona Actress Neetha Ashok said she was surprised when Salman Khan tweeted the film’s trailer. “I’m also presenting the film,” Salman reminded her, reports PTI. “I have to do this, I don’t want to take any losses. Southern films do really well,” he said.

Hindi films have been followed by recent southern films such as B. largely overshadowed in terms of cash register performance RRR, Pushpa and KGF: Chapter 2, all presented as “pan-Indian” projects. Salman also has previous professional connections with the stars of Vikrant Rona – Kiccha Sudeep performed with him da bang 3 and Jacqueline in films like kick and race 3.

There’s no formula for making a blockbuster, said Salman Khan, himself the star of several groundbreaking blockbusters. “We all try to make the best film, we want it to reach everyone. Sometimes it works, sometimes it doesn’t. There’s no formula for something to work 100 percent,” he said, reports PTI.

Kiccha Sudeep, one of the South’s biggest box offices, warned against writing off the Hindi film industry. “Many films are shot in a year, not every film does well. Some movies do it, some movies don’t. That doesn’t mean we generalize and say it (the industry) dominates. Since there are good times for everything. If the Hindi film industry didn’t make great films, if it didn’t have great people, how would you survive for so many years? He said, adding a comparison to cricketer Virat Kohli: “It’s like Virat Kohli has been out of shape for a while. Do you want to take away his records? It doesn’t work that way… Every industry lives up to its potential.”

Vicrant Ronaan action-adventure film, is out this week in multiple languages.

(With PTI inputs)

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